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AI Is Rewriting Brand Discovery & Reputation: Here’s How Smart Marketers Are Adapting

AI Is Rewriting Brand Discovery & Reputation: Here’s How Smart Marketers Are Adapting

by admin | Mar 24, 2026 | Strategy

The integration of artificial intelligence (AI) into our daily lives is completely transforming the way we seek and receive information. By 2028, it’s expected that AI search will surpass traditional searches. Already, among those using AI tools, 37% say large...
Using Biometrics to Craft PR Campaigns That Truly Connect: a Conversation With Pioneering Researchers at Gvsu

Using Biometrics to Craft PR Campaigns That Truly Connect: a Conversation With Pioneering Researchers at Gvsu

by admin | Jul 8, 2025 | Technology

We had the honor of connecting with professors Dr. Imran Mazid and Robin Spring at The Advertising/Public Relations (Ad/PR) Biometrics Lab at Grand Valley State University (GVSU), to discuss how biometrics can be leveraged to better understand human behavior and...
The Future of Public Relations: Usc Annenberg’s 2025 Global Communication Report

The Future of Public Relations: Usc Annenberg’s 2025 Global Communication Report

by admin | Jun 24, 2025 | Marketing Communications

If you’re wrestling with the impact of AI, political polarization, and an increasingly fragmented media landscape in your day-to-day work, rest assured you are not alone. Each year, the USC Annenberg Center for Public Relations publishes an in-depth report that...

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