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Using Biometrics to Craft PR Campaigns That Truly Connect: a Conversation With Pioneering Researchers at Gvsu

Using Biometrics to Craft PR Campaigns That Truly Connect: a Conversation With Pioneering Researchers at Gvsu

by admin | Jul 8, 2025 | Technology

We had the honor of connecting with professors Dr. Imran Mazid and Robin Spring at The Advertising/Public Relations (Ad/PR) Biometrics Lab at Grand Valley State University (GVSU), to discuss how biometrics can be leveraged to better understand human behavior and...

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