Beyond Brand Awareness: a Playbook for Proving Earned Media ROI in B2B Tech

by admin | May 19, 2026 | Marketing Communications

Earned media is at an inflection point. Long viewed as a core component of public relations strategies, earned or unpaid media coverage across news, broadcast and other third-party channels is now being evaluated through a more rigorous lens. Business leaders and...

4 Earned Media Moves That Help Manufacturing Brands Cut Through

by admin | Apr 8, 2026 | Manufacturing

Today’s news cycle moves fast. Manufacturing brands are increasingly competing for attention against AI, digital transformation, global headlines and more. As newsrooms shrink and reporters are inundated with pitches, even meaningful product and business updates...

AI Is Rewriting Brand Discovery & Reputation: Here’s How Smart Marketers Are Adapting

by admin | Mar 24, 2026 | Strategy

The integration of artificial intelligence (AI) into our daily lives is completely transforming the way we seek and receive information. By 2028, it’s expected that AI search will surpass traditional searches. Already, among those using AI tools, 37% say large...

2026 Inspiring Workplaces Finalist: Airfoil Group Recognized Among Top Peoplefirst Organizations

by admin | Mar 20, 2026 | Airfoil News

Airfoil Group has been named a 2026 Inspiring Workplaces Finalist, joining a distinguished group of organizations such as AutoLeap, COS, Equifax Canada, Hitachi Energy, Macmillan Publishers, RS, Staples Canada, SurveyMonkey, and Union Pacific Railroad. The 2026...

The Leading Public Relations Agencies for B2B Technology Companies

by admin | Mar 10, 2026 | Strategy

At a Glance The best B2B tech PR agencies help technology companies build credibility, influence industry conversations and increase visibility with enterprise buyers. As AI-powered search tools increasingly shape how vendors are discovered, the role of public...