by Sarah Tuggle | Aug 19, 2026 | Marketing Communications
Inside every organization is an untapped PR advantage. However, knowing where to look – and, more importantly, how to unlock this advantage – is a skill that only the savviest marketers and PR professionals possess. Journalists and their audiences are more skeptical...
by Sarah Tuggle | Jul 8, 2026 | Marketing Communications
Why your ‘revolutionary’ B2B tech pitch is being ignored AI has become integrated into the daily work of PR and communications practitioners, and to some, that extends into their media pitches. Journalists report receiving hundreds of pitches per day covering...
by Sarah Tuggle | Jun 16, 2026 | Brand Marketing, Marketing Communications, Strategy
So far, 2026 has brought rapid and meaningful change to the communications landscape. Marketers heading into the second half of the year are navigating increasingly fragmented attention and a growing trust gap across channels. To make sense of what’s actually...
by admin | May 19, 2026 | Marketing Communications
Earned media is at an inflection point. Long viewed as a core component of public relations strategies, earned or unpaid media coverage across news, broadcast and other third-party channels is now being evaluated through a more rigorous lens. Business leaders and...
by admin | Jul 22, 2025 | Marketing Communications
In today’s media landscape, where social media algorithms and shrinking attention spans impact the reach of your message, Substack has quietly emerged as a powerful platform for creators, thought leaders and brands to cut through the noise. Whether you’re...
by admin | Jun 24, 2025 | Marketing Communications
If you’re wrestling with the impact of AI, political polarization, and an increasingly fragmented media landscape in your day-to-day work, rest assured you are not alone. Each year, the USC Annenberg Center for Public Relations publishes an in-depth report that...
