Airfoil Group has been recognized as one of the Top 100 organizations by Inspiring Workplaces Group (IW) and Engagedly at the 2026 North American Inspiring Workplaces Awards. The company also earned distinction as a top organization in the small business category. Since 2015, Inspiring Workplaces…

So far, 2026 has brought rapid and meaningful change to the communications landscape. Marketers heading into the second half of the year are navigating increasingly fragmented attention and a growing trust gap across channels.  To make sense of what’s actually worth paying attention to, we asked our clients,…

Earned media is at an inflection point. Long viewed as a core component of public relations strategies, earned or unpaid media coverage across news, broadcast and other third-party channels is now being evaluated through a more rigorous lens. Business leaders and decision makers have greater access to performance data than ever before, and they are using it to place greater scrutiny on communications investments – and particularly earned media – to understand how those efforts contribute to measurable business outcomes.

Today’s B2B purchasing cycle is increasingly complex. Buyers are well researched. They are self-educating and are often making buying decisions—or short-listing companies—based on third-party information they find online. In fact, Gartner’s Future of Sales 2025 report found that 83% of the B2B buyer journey is spent doing independent research, often before contacting sales.

Today’s news cycle moves fast. Manufacturing brands are increasingly competing for attention against AI, digital transformation, global headlines and more. As newsrooms shrink and reporters are inundated with pitches, even meaningful product and business updates struggle to break through.

By 2028, it’s expected that AI search will surpass traditional searches. Already, among those using AI tools, 37% say large language models (LLMs) such as ChatGPT have become the place they head first to search the internet. Those who still begin their searches with traditional browsers like Google encounter AI in the top results through integration of LLMs like Gemini.