In a market where buyers have more ways than ever to evaluate brands, trust and credibility have become critical competitive advantages.  Building that trust requires more than commenting on the same topics as everyone else. Proprietary research gives brands a way to introduce original market intelligence that…

Inside every organization is an untapped PR advantage. However, knowing where to look – and, more importantly, how to unlock this advantage – is a skill that only the savviest marketers and PR professionals possess.   Journalists and their audiences are more skeptical than ever. They crave human…

Why your ‘revolutionary’ B2B tech pitch is being ignored AI has become integrated into the daily work of PR and communications practitioners, and to some, that extends into their media pitches. Journalists report receiving hundreds of pitches per day covering variations of the same idea…

Airfoil Group has been recognized as one of the Top 100 organizations by Inspiring Workplaces Group (IW) and Engagedly at the 2026 North American Inspiring Workplaces Awards. The company also earned distinction as a top organization in the small business category. Since 2015, Inspiring Workplaces…

So far, 2026 has brought rapid and meaningful change to the communications landscape. Marketers heading into the second half of the year are navigating increasingly fragmented attention and a growing trust gap across channels.  To make sense of what’s actually worth paying attention to, we asked our clients,…

Earned media is at an inflection point. Long viewed as a core component of public relations strategies, earned or unpaid media coverage across news, broadcast and other third-party channels is now being evaluated through a more rigorous lens. Business leaders and decision makers have greater access to performance data than ever before, and they are using it to place greater scrutiny on communications investments – and particularly earned media – to understand how those efforts contribute to measurable business outcomes.