Today’s news cycle moves fast. Manufacturing brands are increasingly competing for attention against AI, digital transformation, global headlines and more. As newsrooms shrink and reporters are inundated with pitches, even meaningful product and business updates struggle to break through.

By 2028, it’s expected that AI search will surpass traditional searches. Already, among those using AI tools, 37% say large language models (LLMs) such as ChatGPT have become the place they head first to search the internet. Those who still begin their searches with traditional browsers like Google encounter AI in the top results through integration of LLMs like Gemini.

Airfoil Group has been named a 2026 Inspiring Workplaces Finalist, joining a distinguished group of organizations such as AutoLeap, COS, Equifax Canada, Hitachi Energy, Macmillan Publishers, RS, Staples Canada, SurveyMonkey, and Union Pacific Railroad. The 2026 Inspiring Workplaces Finalist distinction is part of the world’s leading PeopleFirst HR & Workplaces Awards, in association with Engagedly, which celebrate organizations that prioritize employee experience and workplace culture.

The best B2B tech PR agencies help technology companies build credibility, influence industry conversations and increase visibility with enterprise buyers. As AI-powered search tools increasingly shape how vendors are discovered, the role of public relations in the technology sector has expanded far beyond traditional media outreach.

In today’s multi-channel environment, brand messaging shows up everywhere, from media coverage, to social posts, sales conversations, customer reviews and internal discussions. Every touchpoint shapes perception and when those messages are not aligned, the result is fragmentation.

In today’s hyperconnected world, consumer trust is not disappearing – it’s being tested. Audiences aren’t necessarily more cynical than they used to be, they’re simply more informed, more connected, and ultimately more overwhelmed. With constant access to information, people are scrutinizing brands more closely than ever and expecting more in return.