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How to Turn Internal Experts into Your Best PR Asset

How to Turn Internal Experts into Your Best PR Asset

by Sarah Tuggle | Aug 19, 2026 | Marketing Communications

Inside every organization is an untapped PR advantage. However, knowing where to look – and, more importantly, how to unlock this advantage – is a skill that only the savviest marketers and PR professionals possess.   Journalists and their audiences are more skeptical...
The Anti-Generic B2B Tech Media Pitch: How to Earn Journalist Responses

The Anti-Generic B2B Tech Media Pitch: How to Earn Journalist Responses

by Sarah Tuggle | Jul 8, 2026 | Marketing Communications

Why your ‘revolutionary’ B2B tech pitch is being ignored AI has become integrated into the daily work of PR and communications practitioners, and to some, that extends into their media pitches. Journalists report receiving hundreds of pitches per day covering...
Airfoil Group Named a 2026 North American Inspiring Workplace

Airfoil Group Named a 2026 North American Inspiring Workplace

by Sarah Tuggle | Jun 18, 2026 | Airfoil News

Airfoil Group has been recognized as one of the Top 100 organizations by Inspiring Workplaces Group (IW) and Engagedly at the 2026 North American Inspiring Workplaces Awards. The company also earned distinction as a top organization in the small business category....
8 PR and Marketing Trends to Watch Right Now

8 PR and Marketing Trends to Watch Right Now

by Sarah Tuggle | Jun 16, 2026 | Brand Marketing, Marketing Communications, Strategy

So far, 2026 has brought rapid and meaningful change to the communications landscape. Marketers heading into the second half of the year are navigating increasingly fragmented attention and a growing trust gap across channels.  To make sense of what’s actually...

Recent Posts

  • How to Turn Internal Experts into Your Best PR Asset
  • The Anti-Generic B2B Tech Media Pitch: How to Earn Journalist Responses
  • Airfoil Group Named a 2026 North American Inspiring Workplace
  • 8 PR and Marketing Trends to Watch Right Now
  • Beyond Brand Awareness: a Playbook for Proving Earned Media ROI in B2B Tech

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