by Molly Nyenhuis | Aug 17, 2017 | Blog
As one of the largest – and craziest – trade shows in the world, navigating CES takes serious planning and teamwork (not to mention a comfortable pair of walking shoes). For months, marketers work tirelessly developing communication plans to help their...
by Molly Nyenhuis | Jul 26, 2017 | Blog
The media landscape is changing and people consume news differently now than they did 10 years ago. According to a recent study, 62 percent of Americans get their news on social media, with almost a quarter doing so often. Even though people are now getting their news...
by Molly Nyenhuis | Jul 11, 2017 | Blog
Even in our increasingly digital world, traditional media relations remain a pivotal piece of the marketing pie. Today’s savvy marketers look at earned media, such as articles or bylines, as part of a comprehensive strategy comprised of earned media, owned media...
by Harmony Cook | Feb 2, 2017 | Blog
The rise in fake news is certainly not a new American phenomenon. Abraham Lincoln was nearly undone by it and Benjamin Franklin used it to help further the case for independence from Britain. Propaganda has been as much a part of American history...
by admin | Dec 13, 2016 | Blog
“No comment.” “Well, off the record….” “Our competitors are wrong because…” Oh, the joy of media interviews. Few communications professionals have managed to avoid an unpleasant executive briefing where a client answers...
