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Beyond the Report: Turning Proprietary Research Into Business Value

Beyond the Report: Turning Proprietary Research Into Business Value

by Sarah Tuggle | Sep 10, 2026 | Strategy

In a market where buyers have more ways than ever to evaluate brands, trust and credibility have become critical competitive advantages.  Building that trust requires more than commenting on the same topics as everyone else. Proprietary research gives brands a way to...
How to Turn Internal Experts into Your Best PR Asset

How to Turn Internal Experts into Your Best PR Asset

by Sarah Tuggle | Aug 19, 2026 | Marketing Communications

Inside every organization is an untapped PR advantage. However, knowing where to look – and, more importantly, how to unlock this advantage – is a skill that only the savviest marketers and PR professionals possess.   Journalists and their audiences are more skeptical...
The Anti-Generic B2B Tech Media Pitch: How to Earn Journalist Responses

The Anti-Generic B2B Tech Media Pitch: How to Earn Journalist Responses

by Sarah Tuggle | Jul 8, 2026 | Marketing Communications

Why your ‘revolutionary’ B2B tech pitch is being ignored AI has become integrated into the daily work of PR and communications practitioners, and to some, that extends into their media pitches. Journalists report receiving hundreds of pitches per day covering...
4 Earned Media Moves That Help Manufacturing Brands Cut Through

4 Earned Media Moves That Help Manufacturing Brands Cut Through

by admin | Apr 8, 2026 | Manufacturing

Today’s news cycle moves fast. Manufacturing brands are increasingly competing for attention against AI, digital transformation, global headlines and more. As newsrooms shrink and reporters are inundated with pitches, even meaningful product and business updates...
Trust Is the New Currency: Why Executive Visibility Is Now a Marketing Imperative

Trust Is the New Currency: Why Executive Visibility Is Now a Marketing Imperative

by admin | Jan 20, 2026 | Strategy

In today’s hyperconnected world, consumer trust is not disappearing – it’s being tested. Audiences aren’t necessarily more cynical than they used to be, they’re simply more informed, more connected, and ultimately more overwhelmed. With constant access to information,...
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  • Beyond the Report: Turning Proprietary Research Into Business Value
  • How to Turn Internal Experts into Your Best PR Asset
  • The Anti-Generic B2B Tech Media Pitch: How to Earn Journalist Responses
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  • 8 PR and Marketing Trends to Watch Right Now

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