F-Secure
Advancing the authoritative voice in cybersecurity
Building F-Secure’s reputation among U.S. consumer and business audiences with a strong media relations strategy.
Highlights
F-Secure was credited as an authority among top-tier press, who covered the brand’s research and expert commentary regularly.
F-Secure researchers were called upon by cybersecurity reporters to provide expert commentary on news events and trends.
Airfoil’s team secured coverage in prestige outlets including The Wall Street Journal, WIRED, Mashable, and CNET.
Becoming a cybersecurity leader
F-Secure, a leading cybersecurity and data-privacy company based in Finland, partnered with Airfoil to elevate its brand awareness and thought-leadership efforts in the U.S.
Our media relations strategy focused on using F-Secure’s in-depth industry research to create compelling storylines and identify emerging trends in the realm of cybersecurity, ultimately positioning the brand as a leading provider of security solutions for U.S. businesses and consumers.
Airfoil introduced F-Secure to dozens of major media outlets and secured news stories in top business and technology publications, advancing the brand’s reputation and trust in the U.S.
Elevating the impact of insight
Armed with the brand’s unique intelligence and in-depth research, Airfoil connected trusted outlets and reporters with F-Secure’s subject-matter experts and relevant reports. Whenever cybersecurity was in the news, we made sure F-Secure was available to provide analysis, commentary, and insights.
Research-fueled storytelling
Stories about newly uncovered threats and attack tactics were explored by F-Secure researchers and covered by top security reporters. F-Secure researchers provided expert commentary around their findings and provided advice to those in the industry to take precautions.
RSA conference
Airfoil supported F-Secure’s media efforts at RSA, the world’s leading cybersecurity conference, coordinating briefings and a hosted luncheon with top national and trade cybersecurity media. F-Secure Chief Research Officer Mikko Hypponen presented on the human element of cybersecurity, including case studies and analysis of real-world attacks.
Long-term media momentum
Reporters attending RSA were given early access to F-Secure’s Threat Landscape Report. RSA served as an annual opportunity for F-Secure to meet with and deepen relationships with key reporters from The New York Times, The Wall Street Journal, Axios, PCMag, Financial Times, and SiliconANGLE.
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