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Beyond Brand Awareness: a Playbook for Proving Earned Media ROI in B2B Tech

Beyond Brand Awareness: a Playbook for Proving Earned Media ROI in B2B Tech

by admin | May 19, 2026 | Marketing Communications

Earned media is at an inflection point. Long viewed as a core component of public relations strategies, earned or unpaid media coverage across news, broadcast and other third-party channels is now being evaluated through a more rigorous lens. Business leaders and...
AI Is Rewriting Brand Discovery & Reputation: Here’s How Smart Marketers Are Adapting

AI Is Rewriting Brand Discovery & Reputation: Here’s How Smart Marketers Are Adapting

by admin | Mar 24, 2026 | Strategy

The integration of artificial intelligence (AI) into our daily lives is completely transforming the way we seek and receive information. By 2028, it’s expected that AI search will surpass traditional searches. Already, among those using AI tools, 37% say large...

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