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Beyond the Report: Turning Proprietary Research Into Business Value

Beyond the Report: Turning Proprietary Research Into Business Value

by Sarah Tuggle | Sep 10, 2026 | Strategy

In a market where buyers have more ways than ever to evaluate brands, trust and credibility have become critical competitive advantages.  Building that trust requires more than commenting on the same topics as everyone else. Proprietary research gives brands a way to...
4 Earned Media Moves That Help Manufacturing Brands Cut Through

4 Earned Media Moves That Help Manufacturing Brands Cut Through

by admin | Apr 8, 2026 | Manufacturing

Today’s news cycle moves fast. Manufacturing brands are increasingly competing for attention against AI, digital transformation, global headlines and more. As newsrooms shrink and reporters are inundated with pitches, even meaningful product and business updates...
2026 Inspiring Workplaces Finalist: Airfoil Group Recognized Among Top Peoplefirst Organizations

2026 Inspiring Workplaces Finalist: Airfoil Group Recognized Among Top Peoplefirst Organizations

by admin | Mar 20, 2026 | Airfoil News

Airfoil Group has been named a 2026 Inspiring Workplaces Finalist. The company joins a distinguished group of organizations such as AutoLeap, COS, Equifax Canada, Hitachi Energy, Macmillan Publishers, RS, Staples Canada, SurveyMonkey, and Union Pacific Railroad. In...
The Leading Public Relations Agencies for B2B Technology Companies

The Leading Public Relations Agencies for B2B Technology Companies

by admin | Mar 10, 2026 | Strategy

At a Glance The best B2B tech PR agencies help technology companies build credibility, influence industry conversations and increase visibility with enterprise buyers. As AI-powered search tools increasingly shape how vendors are discovered, the role of public...
Trust Is the New Currency: Why Executive Visibility Is Now a Marketing Imperative

Trust Is the New Currency: Why Executive Visibility Is Now a Marketing Imperative

by admin | Jan 20, 2026 | Strategy

In today’s hyperconnected world, consumer trust is not disappearing – it’s being tested. Audiences aren’t necessarily more cynical than they used to be, they’re simply more informed, more connected, and ultimately more overwhelmed. With constant access to information,...
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Recent Posts

  • Beyond the Report: Turning Proprietary Research Into Business Value
  • How to Turn Internal Experts into Your Best PR Asset
  • The Anti-Generic B2B Tech Media Pitch: How to Earn Journalist Responses
  • Airfoil Group Named a 2026 North American Inspiring Workplace
  • 8 PR and Marketing Trends to Watch Right Now

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