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We accelerate growth for modern manufacturing brands

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Marketing. Communications. Results.

Your manufacturing business is in constant growth mode. As the market shifts and your business strategy evolves, so should your marketing. It takes growth-minded thinking, compelling storytelling, engaging content, and digital strategies to engage today’s buyer. After more than 20 years working with manufacturing leaders, we know how to navigate change and accelerate business performance.

Clients

Case Study

EOS

EOS, a global leader in additive manufacturing, partnered with Airfoil to shift perceptions about additive manufacturing technology, how it works, and its capabilities. Airfoil engaged EOS’s target audiences through an integrated marketing and communications program, delivering brand messaging, media relations, content development, web development, podcasts, and more.

  • 200+ high-impact media placements
  • Delivered compelling, original content
  • New website and digital marketing campaign

Case Study

Relayr

Relayr develops complex Industrial Internet of Things (IIoT) solutions for midsize manufacturers and other industrial companies. Airfoil partnered with the company’s U.S. and German marketing teams to elevate the brand’s visibility and reputation as a market leader in North America. Through compelling story angles relevant to the North American market, coverage in national and trade press, and original content that would appeal to key business decision-makers, Airfoil elevated the brand’s visibility and reputation.

  • 63 articles in B2B trade publications
  • 34 byline articles in industry outlets
  • 61 million impressions with target audiences

Case Study

Freudenberg

Freudenberg, a German-headquartered technology and innovation champion, creates products that reach people around the world, in their homes, vehicles, hospitals, electronics, and more. The company wanted a cohesive corporate message to elevate awareness and appreciation of its brand in the North American market. Airfoil conducted a deep dive into the company to deliver a comprehensive, concise, and tailored brand messaging framework for ongoing content, media relations, marketing, and communications work.

What We Do

Branding

We work with you to define the vision for your brand. Through market research and brand analysis, we’ll figure out the best brand strategy going forward. From voice and tone to brand messaging and guidelines, we’ll implement a brand identity that speaks to your desired audiences.

Public Relations

Whether you’re looking to create buzz around a new product, generate thought leadership coverage for executives, or come up with crisis communications strategies, our team of public relations experts has you covered. We get your story out there in the most effective ways.

Digital Marketing

Digital marketing is critical in today’s always online landscape. We'll help your business reach customers through an omnichannel strategy, from email marketing to social media to paid ads and website development. If you’re trying to capture people’s attention online, we’re here to help.

Content & Creative

Our creative team will elevate your brand through compelling content and thoughtful design, no matter the medium. We’ve done it all—blogs, speeches, scripts, videos, sales materials, podcasts, and event swag. We’d love to bring your company’s content and creative to life.

Ready to Grow?

Whether you’re a diversified manufacturing group, a startup innovating in the space, or an industrial production company looking for a fresh take on your marketing strategy, Airfoil’s experienced team can guide you toward success. It starts with a simple conversation.