EOS
An integrated approach to generating massive awareness
Reaching new audiences, educating changemakers, and driving sales leads for an additive manufacturing pioneer.
Highlights
Airfoil earned EOS media placements in high-impact publications, including The New York Times, WardsAuto, Today’s Medical Development, SME, 3DPrint.com, and more.
Our content work for EOS included a wide range of assets, from sales materials to videos to a successful podcast that’s now in its fourth season.
Airfoil created a new website for EOS and managed paid ad campaigns on LinkedIn and Google.
Demystifying additive manufacturing
Germany-based EOS, a global leader in additive manufacturing, challenged Airfoil to shift perceptions among a vast audience of decision makers who had outdated or inaccurate understandings of additive manufacturing (AM) technology, how it works, and its capabilities.
EOS wanted to be viewed as a leading authority on AM adoption and implementation, with end-to-end capabilities and expertise. Airfoil engaged EOS’s desired audiences through an integrated marketing and communications program, delivering brand messaging, media relations, content development, design, web development, podcasts, brand strategy, and sales enablement.
Airfoil elevated the brand’s awareness, deepened understanding of AM technology and practices, and reset preconceived notions of AM’s role in the manufacturing landscape.
Earned media with high impact
An aggressive media relations program targeting industry trade media and business publications elevated awareness of the EOS brand, reinforced the strategic importance of additive manufacturing, and positioned EOS experts as thought leaders on a broad range of AM topics. We placed stories in national and industry publications including The New York Times, WardsAuto, Today’s Medical Development, SME, 3DPrint.com, and more.
Multimedia content
Airfoil helped EOS bring the benefits of additive manufacturing to life through creative storytelling. We worked with EOS to launch and co-produce the Additive Snack podcast, now entering its fourth season and available on Spotify, Apple Music, and other major platforms. Airfoil researches compelling topics and guests, creates outlines for each episode, and develops all promotional materials for the podcast.
Website development
Airfoil created an entirely new website for EOS North America, which honed mission-critical messaging surrounding additive manufacturing and key EOS product offerings.
Paid digital strategy
Airfoil targeted a highly refined audience using a middle-of-funnel content strategy to increase brand engagement through paid ads on LinkedIn and Google.
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