Airfoil is a growth engine for your business.

At Airfoil, we understand the challenges you face in evolving your business. That’s because we’re constantly evolving ourselves. 

Companies of all sizes experience PR, marketing, creative, and logistical challenges that can impede their own growth – and many of the biggest barriers come from inside the house. Tight budgets. Tighter deadlines. Non-stop meetings. Competing interests. Office politics. Finding the right resources to get things done the right way.

All those factors take time and energy away from your real goal: Growing your business. That’s what Airfoil does for you. We become an instant extension of your team that turns inertia into action, works tirelessly to elevate your brand, and delivers the results you want to achieve.


We’ll be analytical.

Our work begins with gathering the intelligence, data, and insights that determine your best path forward. We'll understand your target audiences, explore their pain points, study your competition, and deliver strategies that put you in the best position to succeed.

We will adapt.

Your road ahead may be unpredictable, but that inspires us to remain adaptive and open-minded. We'll explore new possibilities and discover new opportunities. We understand that plans and priorities change, and we will recalibrate our approach accordingly.


We’ll be bold.

We know what it takes to stand out. We'll ensure you connect with the right audiences and resonate with the people that matter the most. We don’t like to follow trends. We like to create them. 

This is our story.

Commemorating 20 years as an independent agency, Airfoil is a marketing engine that drives the growth of businesses, brands, and products. Airfoil is comprised of two integrated marketing-services firms: Airfoil Communications, which specializes in brand strategy, media relations, content development, and social media; and Airfoil Digital, which specializes in user engagement and experience, demand generation, and digital marketing programs.

Airfoil is a proud member of the Worldcom Public Relations Group, the world’s leading partnership of independent PR firms. Spanning six continents and 49 countries, Worldcom member agencies employ more than 2,000 communications professionals around the world. Airfoil is Worldcom’s exclusive partner in Detroit.

Woman-owned. Quality-driven.

Airfoil is proud to be a WBENC-certified woman-owned small business. Since its founding in 2000, Airfoil has earned numerous honors and accolades, including O’Dwyer’s “Top 50 Independent Public Relations Firms,” The Holmes Report “Top 12 Technology Firms,” Advertising Age “Best Places to Work,” PRNews’ “Small Agency of the Year,” PRSA’s “Silver Anvil Award of Excellence” and “Silver Anvil Award of Commendation,” and multiple Hermes Creative awards.


Meet our leadership team.

At Airfoil, we’re creators, innovators, and risk-takers. Those values start at the top: Our leadership group is committed to helping others succeed, championing professional development, and enabling every member of the Airfoil team to become a visionary.

Lisa Vallee-Smith, CEO and Founder

A marketing communications professional with more than 30 years’ experience, Lisa founded Airfoil at the height of the dot-com boom in 2000 to help early-stage tech businesses launch and scale. Throughout her career, Lisa has counseled businesses, organizations, individuals, and non-profits, all while sowing her entrepreneurial oats. She provides community leadership through her family foundation and has raised two sons with her high-school sweetheart, Jeff.

Keith Donovan, President of Airfoil Communications

A seasoned marketing communications leader of more than 20 years, Keith is passionate about helping companies grow their brands. He is responsible for guiding clients in communications strategy, building insight-driven campaigns, developing Airfoil’s talent base, and growing and evolving the business. Keith is active in numerous professional organizations, and he enjoys traveling, the outdoors, and spending time with his wife and two daughters.

Sharon Neumann, Chief Operating Officer

Sharon brings 30 years of experience as a business and financial professional to Airfoil. She oversees all financial and operational aspects of the agency, including information technology, human resources, and facilities management. Her team ensures Airfoil has the right resources to achieve our business goals and deliver results for our clients. In her spare time, she enjoys traveling and spending time with her family.

Let’s talk about what Airfoil can do for you.