Integrated marketing solutions for your complex business challenges
Building awareness, repositioning your brand, launching a new product, driving sales leads – these goals require expert strategy and holistic thinking. We’re built for the modern communications landscape, and our versatile team will place your brand front and center with the customers, reporters, analysts and investors who will help your business grow.
Branding
- Market research
- Audit & assessment
- Brand strategy
- Identity, voice & tone
- Brand messaging
- Brand guidelines
Public Relations
- Media relations
- Product launches
- Crisis communications
- Data-driven PR
- Events, speaking engagements
- Media training
- Internal communications
- Executive communications
Digital Marketing
- Omnichannel strategy
- Advertising
- Email marketing
- Social media
- Influencer marketing
- SEO
- Website development
- Marketing analytics
Content & Creative
- Content strategy & planning
- Storyline development
- Blogs, whitepapers, byline articles
- Speechwriting
- Sales materials
- Executive presentations
- Video production
- Podcasts
Our process
Discovery & Insights
Immersion into your business and understanding the forces influencing the market are the first steps in forging our strategy. We lean heavily on data, market trends and competitive insight to set your blueprint for growth.
Audience Analysis & Strategy
It all comes down to your audience. How they consume information. Their triggers and pain points. Influences and purchase journeys. Messaging and brand resonance. We dive deep to get this right and set strategies that stick.
Execution
Building awareness. Launching a product. Attracting investment. Entering a new market. We guide you through all of it with relentless focus on business momentum and impact.
Measurement
We hold ourselves accountable. Constantly measuring, analyzing, and optimizing to maximize results and demonstrate value. We’re transparent in our reporting, equipping you with necessities to make proper business decisions.
Local firm. Global ties.
A global economy requires a global reach. Airfoil is a proud member of the Worldcom PR Group, an international network of independently owned public relations firms, with 112 integrated communications agencies spanning 35 countries. We lean on our partner network for market-specific insight, strategy and program execution.
Ready to grow?
Mid-market businesses face unique challenges. We understand how to turn your obstacles into growth opportunities. Let’s get the conversation started.