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Airfoil Group - Lisa Vallee-Smith bio pic

Lisa Vallee-Smith

CEO & President

Since founding the firm with business partner Janet Tyler in 2000, Lisa has grown Airfoil to be a Holmes Report Tech Agency of The Year and an Advertising Age Best Place To Work.


She helped lead the team responsible for creating our market research practice, health care technology practice, public affairs offering and most recently, a new customized process for measurement and reporting. 


She's also taking the lead on our current strategic planning initiative–Airfoil's transformation from a pure PR agency into a multi-dimensional marketing communications consultancy. 


Lisa holds a bachelor’s degree in journalism/public relations from Wayne State University and is accredited (APR) of the Public Relations Society of America (PRSA). She serves on numerous boards, including the St. John Hospital Foundation; The Henry Ford Cottage Hospital Board of Advisors; Forgotten Harvest; and the Wayne State University School of Communication. She has been honored by the AdCraft Club of Detroit and the American Women in Radio and Television for professional achievements. She was awarded the 2004 Wayne State University Alumni Achievement Award, and has been a finalist in the 2006 Ernst & Young Entrepreneur of the Year program.

  • Craving Alamyass, New York CafĂ© Nini, Grosse Pointe, Michigan Chandler’s, Petoskey, Michigan
  • Watching CNN CBS Sunday Morning Fox TV News at 10 Modern Family Barefoot Contessa Fargo
  • Listening Bruce Springsteen Carla Bruni Vivaldi Rachmaninov Allman Brothers Sugar Man
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