They love to make waves on Twitter.msfttweet

I read an article on Mashable yesterday about American Idol runner-up, Clay Aiken, announcing that he is running for U.S. Congress via Twitter. But he isn’t the only one to use this tactic. Just the day before, Microsoft broke the news of naming Satya Nadella as CEO on Twitter.

This shows us all the growing importance of social media and the role it plays now and will play in the future. Social media isn’t being used as a medium for news outlets to share their stories, it is being used by companies and individuals to break stories, leaving traditional media to catch up. Don’t have a Twitter account? You may miss the next IPO announcement of a tech giant.

As communications professionals, this is something important to take note.  In a blink-and-you’ll-miss-it world, how can you create excitement and get people to listen and, more importantly, share your news? Enter the world of social media – hundreds of millions of people, waiting to read about the next big news story and be the first of their friends to share it. Create your own content and your own story. Make people excited about your company and show your eagerness to share big news with engaged customers and followers via social channels.

As we love to say here at Airfoil, “take it to the tweets,” my friends.


E. Clairmont


Emily Clairmont is an Account Coordinator for Airfoil, an integrated marketing communications firm with offices in Silicon Valley, Detroit, London and Hong Kong.  Follow Emily on Twitter: @emilyyclairmont