As the week drew closer, I mentally pumped myself up for the 2016 CES show I heard so much about in the office. I was told it was going to be a busy week, but I was more than ready. I wasn't exactly sure what to expect, but before I knew it the first day of CES came and as quickly as it whizzed by, the anticipated event was over in what seemed like a nanosecond.
Although I was diligently working the entire week of CES, I did however, have a moment to reflect on a few things that made me realize what event marketing is about. Having the opportunity to intern at Airfoil has given me the chance to soak up all the new information I'm learning everyday like a sponge, all while getting molded into the marketing professional I aspire to be. As you read on, keep in mind that this is coming from an industry newbie. To all those marketing communications and public relations professionals out there now, I applaud you for all of your hard work and dedication.
Here are the 4 things I've learned:
1) Media Relations Never Sleeps
As you tenaciously spend hours at your desk pitching reporters about your client's latest product to monitoring coverage across all platforms, you realize it's already 6 p.m. – time to call it a day. But does it really end there? Most of the time, the answer is no. Communications professionals will go to great lengths to ensure that their clients are happy, even if that means sometimes starting your day at 4 a.m. to post on Twitter on behalf of a product launch, or monitor for coverage that occurred overnight.
2) Don't Give Up
Pitching reporters is a never ending part of a communication professional’s life, especially during CES. You can spend hours without an end trying to get a reply and most times not having heard back from anyone. Don't give up just yet though. Through my experience with pitching, I learned that just when you think you're nearing a dead end with no luck in sight, there is a sliver of hope. An unexpected new email dings in my inbox from a reporter that wants more information. Score!
3) Stay Up to Date
When working with clients, they'll have you do something as simple as keeping an eye out for trending news and how their competitors are doing. When I first started this internship, I knew nothing about connected cars or how self-driving cars are coming out a lot sooner than I expected. Now I know more about cars than I ever believed I would. Staying current on trending news will always be beneficial whether in or out of the office. Now and then I find myself telling my friends something I learned about car navigation or day dreaming about the day I get behind an impressive futuristic car like Faraday Future's FFZERO 1.
4) Be Flexible
No, not like putting your foot behind your head. What I mean is being flexible when it comes to helping other people in the office (and life) because it's one of the most crucial components in making one of the biggest events like CES go smoothly as possible. From running coffee errands to helping with coverage tracking, there are so many tasks that need to be done in a given amount of time. By tackling tasks and working as a team, anything is possible.
These are only few snippets of what I've learned and I know there is still so much more to master. I'm grateful I was given the opportunity to intern at Airfoil and I hope to be able to continue supporting the team as long as they allow me to.
Until next time!