One of the more interesting outgrowths to the radicalevolution of portable technologies (e.g., netbooks, tablet computers, iPadsetc.) in recent years is how they are influencing the world of contentproduction and readership.
For years, we’ve all speculated about the future of media:
Whatis the right balance between digital and traditional media?
Howis technology innovation going to revolutionize the way consumers receive thenews, information and entertainment that’s important to them?
And,ultimately, can media companies charge consumers for content they now get forfree or can find elsewhere online?
Well, as this MediaPost article suggests, perhaps the biggerconcern of the paid vs. free content debate facing the news media, magazinesand the entertainment industry isn’t where a consumer goes for content, butwhat they find once they get there.
No one can argue that the experience of reading a physicalnewspaper or magazine is vastly different than doing so online. There isinherent commitment, both monetarily and psychologically, attached to thissimple act.
However, as more consumers embrace mobile technologies astheir preferred content source, the success of news media and magazinesventuring down the paid content road is tied to delivering something that isworthy of the investment.
Because like it or not, it’s not the medium that mattersmost in the world of content production moving forward. Online, offline, traditional, digital, mobile– the better the engagement or experience, the more people will pay for … andpay attention to your stories.