Let’s face it, as public relations professionals we sometimes experience stress. However, in the words of Airfoil’s great Tracey Parry, it is important for us all to take a deep breath and remember, “Its
PR, not the ER.”

According to recent research, stress may not be all that bad for us. That is, of course, if it is managed correctly. So how can you turn stress into a good thing?

I stumbled upon these tips in the Harvard Business Review blog today in a post titled “Turning Stress into an Asset” by Amy Gallo. I thought I would extend these words of wisdom to my fellow PR professionals that may experience some stress from time to time.

Three things to make stress work for you:

  • Recognize worry for what it is. Stress is a feeling, not a sign of dysfunction.
    When you start to worry, realize it's an indication that you care about
    something, not a cause for panic.
  • Focus on what you can control. Too many people feel bad about things they
    simply can't change. Remember what you can affect and what you can't.
  • Create a supportive network. Knowing you have somebody to turn to can help a
    lot. Build relationships so that you have people to rely on in times of

I encourage you to check out the full blog post for additional tips on managing stress and making it something positive.

Deana Goodrich is a senior account executive at Airfoil Public Relations, a high tech PR agency with offices in Detroit and Silicon Valley.