This month Airfoil becomes a teenager, and like every other 13-year-old, we are obsessed with being positively impossible to ignore. But rather than toward ourselves, that focus is directed toward our clients and our commitment to ensuring that every appropriate audience pays positive attention to the products, services, messages and good works of those we represent.
In renewing this commitment, we realize that 13 can be an awkward age. We’re far too old to sit at the start-up table, and we’re far too young to in any way be considered old-school. We’ve grown up in the digital age, from the era of e-commerce through Internet 2.0 to the revolution in communications and business that has flowed from social media and mobile devices. During this time, we’ve gained a deep and mature understanding of our clients’ industries while establishing our leadership position in technology public relations.
We’ve grown in size to 50 professionals and in scope, having added a Silicon Valley office in 2006 and offices in London and Hong Kong over the past eight months. We’ve grown in influence, having earned a desktop-ful of awards that include the Holmes Report’s Technology PR Firm of the Year in 2007 as well as the Oscar of public relations, the Silver Anvil, for our work over just the past year.
But 13 is an age when one tends to look forward much more than looking back. We have our whole life before us, and we expect to make a world of difference on a global scale. We are confident that over the next 13 years, our standing as a large, independent public relations and marketing firm will continue to attract the biggest names in business.
Our past and current work for such brands as Microsoft, eBay, Faurecia, ABB, NVIDIA and SurveyMonkey will organically attract the next generation of digital businesses and industries that seek our expertise in computing and software, online communications and marketplaces, transportation technology, business-to-business outreach and consumer marketing. We will be introducing these clients to families, corporations and economies across the globe. Airfoil will be a vital enabling factor for all our clients who wish to build their businesses on a digital, socially prominent foundation.
We’ve selected 13 as our new lucky number, because we are thrilled to be where we are today and to have the support of so many amazing clients, family and friends. It would be positively impossible for us to ignore your crucial role in our success; so thank you from the bottom of our smartphones, and happy birthday to all of us.
Lisa Vallee-Smith (left) and Janet Tyler (right) are Co-CEOs of Airfoil, a high-tech PR and marcomm firm with offices in Silicon Valley, Detroit, London and Hong Kong.