As an automotive communicator, your next conversation with vehicle buyers is far less likely to be about torque and traction and much more apt to focus on smartphones and streaming. Today’s cars and trucks drive through a multi-channel environment, where consumers discuss vehicles 24/7 online and on screen, all across the globe. The topics of these conversations relate more to how vehicles interact with mobile devices, apps and entertainment sources than their powertrain prowess.
Recently, experts on automotive communications came together in Detroit to offer their thoughts on the connected automotive marketplace. This video highlights what they anticipate will be the topics of their next conversation with consumers.
(Click to play video)
Keith Donovan is a Vice President at Airfoil, an integrated marketing communications firm with offices in Silicon Valley, Detroit, London and Hong Kong. Follow Keith on Twitter: @donovank