“Context” is the new “clutter.”

Pushing products and services to the masses, “seeing what sticks,” and flooding the customer’s world with generic advertising were default (if not strategic) practices in a pre-digital era when marketers were limited in their ability to truly...

Google+: Should I stay or should I go?

A lot of Monday Morning quarterbacks have been predicting the success and subsequent failure of Google+ as a social network. However, Google+ isn’t here to be your new Facebook or even a social network. Google+ is here to do what Google did: change the way we...

Top Tech Trends for 2011

As I started my internship with Airfoil, I believed I was up-to-date on technology. But as I am becoming acclimated with the technology we use most for business at Airfoil, I can see now that I am not as tech savvy as I thought.The technological landscape has changed...

Is social media, as we know it, outdated?

Living in the technology hub of America gives you adifferent perspective on all things digital.  Some of the most innovativecompanies from around the world call Silicon Valley home, so it’s safe toassume you’ll bump into well-known executives while...