How to “Optimize” Your Writing in a 140-Character Universe

Business writers can learn a valuable lesson from design engineers. When they craft a new product, they often use a process called optimization. Whether to slash emissions or cut shipping costs, their goal is to make the product as light as possible without reducing...

The Six Elements of Your Writing Style

At one time or another, all of us have experienced the instantaneous recognition of a distinctive writing style. We open a memo—purported to be from our boss—but, two sentences in, we know it was ghost-written by Paul in the communications department,...

Six ways to write an engaging feature lead

Have mercy!  Or at the very least exert some common sense when you’re drafting feature articles, marketing materials and website content.  Nothing drives a reader to FarmVille faster than a piece of allegedly creative communication that leads off...