Google’s New Guidelines Should Prompt More Artful Communications

Google’s recent change in its guidelines for using “unnatural” links in press releases, articles and posts—which the search engine asserts are designed to manipulate a site’s rankings—have prompted Silicon Valley journalist blogger Tom Foremski to draft an analysis...

Six ways to write an engaging feature lead

Have mercy!  Or at the very least exert some common sense when you’re drafting feature articles, marketing materials and website content.  Nothing drives a reader to FarmVille faster than a piece of allegedly creative communication that leads off...