Google’s New Guidelines Should Prompt More Artful Communications

Google’s recent change in its guidelines for using “unnatural” links in press releases, articles and posts—which the search engine asserts are designed to manipulate a site’s rankings—have prompted Silicon Valley journalist blogger Tom Foremski to draft an analysis...

Why Google+ Is Destined to #Fail

In case you were wondering if you need to get on Google+, we’re here to tell you that this networking experience was dead on arrival. It never had a chance. Google+ (at least as a social network) is destined for the growing dust heap of failed Google ventures...

Get Off Of My Klout

One of the real challenges (and opportunities) resulting from the social media explosion of recent years has been finding a way to quantify arbitrary things like influence in this ever-evolving digital age. In many cases, a person’s supposed influence has...

All I want for Guy Fawkes’ Day is a Facebook takedown

Be prepared Facebook users, on November 5, the social networking site might not be available.In a video posted allegedly by the hacktavist group Anonymous, the social networking giant known as Facebook is being targeted for a takedown. The group claims Facebook is...

Lights, Camera, Action

Whether it’s a spoof on the Old Spice video or an original video of a cat wondering around the office acting out of sorts, video can be a very effective online marketing tool to drive awareness of a product. A great example of the impact a video has is this...