How Soon We Forget—But the Web Doesn’t

How Soon We Forget—But the Web Doesn’t

  Here we are, now halfway through 2014, and I’ve totally forgotten my New Year’s resolutions, much less the vow I made just a month ago to lose 5 pounds (therefore, v. 2 of that vow is 8 pounds). Our memories are short, and often that fact can be a...

How to “Optimize” Your Writing in a 140-Character Universe

Business writers can learn a valuable lesson from design engineers. When they craft a new product, they often use a process called optimization. Whether to slash emissions or cut shipping costs, their goal is to make the product as light as possible without reducing...