4 tips for defining your brand voice

4 tips for defining your brand voice

Think of some of your favorite authors. Could you compare the voice of, for example, Stephen King to J.K. Rowling? Probably not, because while both are wildly successful, their writing styles couldn’t be more different. The same is true for your brand voice....
Before you submit an award, read this

Before you submit an award, read this

I recently had the pleasure of serving as a judge for one of the communication industry’s leading awards programs. During the judging process, I began to realize the secrets that separate the award winners from those who submit awards only to have their...
5 tips to avoid death by CTA

5 tips to avoid death by CTA

It always starts out innocently enough – you write a blog. Perhaps it’s the best blog of your life. Maybe it’s worthy of millions of views and thousands of likes. It includes a shining call-to-action (CTA): download a whitepaper that’s even...