How a cookie ruined the Super Bowl

How a cookie ruined the Super Bowl

What started as a clever, real-time social post for one of America’s favorite brands has created a real-time mess during Super Bowl time. This year will be no different as ad managers will waste millions of dollars chasing unrealistic expectations of social...
How a cookie ruined the Super Bowl

NFL’s PR problem extends beyond sound protection

Having a well-attended, anticipated media day is any publicist's dream, but for NFL PR handlers, their Super Bowl presser this week quickly became a field day. When a fan handed Seattle Seahawk Richard Sherman an iPad and asked him to watch a video, the defensive...

When advertising leads to a public relations response

In response to Adweek’s recent story, TraditionalAds Yield Social Traction, I am more and more convinced that theold adage, what is old is new again, has never been moreappropriate.  One need only to think back upon the decades of Super Bowladvertising to...