How to Cut to the Heart in Your Writing

This season’s buzz phrase should be “buzz saw.” Everyone is cutting back. Congress is slashing budgets, residents trying to sell their homes are performing price-ectomies, and cities are trying to reduce their size to reflect falling population...

It’s An ‘Appy Life – Or Is It?

Social media may have been the hot strategy “item” over the past year or two, but it will pale in importance to how businesses implement mobile strategies – i.e. building an app for customers, mobile advertising and accepting mobile payments using...

“No Glasses 3D” May Demand a New Category

Toshiba has announced that it will produce 3D television sets that do not require viewers to wear glasses.  According to a New York Times report, the technology involves “a high-definition screen backlit with LEDs, a special sheet placed on top of the...

When advertising leads to a public relations response

In response to Adweek’s recent story, TraditionalAds Yield Social Traction, I am more and more convinced that theold adage, what is old is new again, has never been moreappropriate.  One need only to think back upon the decades of Super Bowladvertising to...