Demystifying Social Media Management Tools

Demystifying Social Media Management Tools

If you’re looking for the perfect social media management (SMM) tool that will solve all of your social-woes, you might have better success finding Bigfoot. What I’m getting at is – it doesn’t really exist. Social media management tools are not...

Using Social Media Tools to Connect with Your Customers

  One of the biggest trends of 2014 is advanced connectivity.  Connected toothbrushes, connected homes, connected cars and more. So while I’m excited about all the different possibilities in this area, it’s equally important, as marketers and communicators, to...

LinkedIn for business, professional development

Most people create a profile on LinkedIn and probably don’t return too often, unless they have connection requests or want to connect with people after a conference or event.At a recent LinkedIn seminar at Eastern Michigan University, two account executives from...