Making the Most of Media Relations for Tradeshow Success

Making the Most of Media Relations for Tradeshow Success

Our teams are always out and about supporting clients at trade shows, and some of our biggest achievements come from our experience and diligence at the Consumer Electronics Show each year. So how do we create media relations magic for our clients? Easy, it all comes...

Leveraging Back-to-School Season for Your Clients

  What’s the best computer software for my 4th grader? How can I manage my kid’s schedules during my hectic workweek? What are the healthiest recipes I can make in 20 minutes? These are a few of the questions parents may ask themselves during the back-to-school...

Pitching tips for blogger-to-brand relationships

The BlogHer conference is the largest female blogging conference, this year drawing more than 3,600 attendees and more than 100 sponsors. This year was no different than others, with several private parties, unofficial events and functions surrounding the conference...

Five ways bloggers are different than journalists

At the Type A Parent conference last week, and at many blogging conferences across the country, there’s always a great divide between PR/marketers and bloggers.First, know that there’s a divide between bloggers. You have blogs that function as online news...