Taking social marketing beyond the numbers game

If you had to choose between a campaign that generated high impressions or one that created deep engagement between the consumer and your client’s brand – which path would you follow?While many PR and marketing firms still play the numbers game, this...

Social media: The great equalizer or influencer yardstick?

When social media became the new shiny object for companies to reach consumers, people everywhere decreed the end of journalism as we know it. Social media became the great equalizer where citizen journalists had the power of the pen with a keyboard and online...

Is social media, as we know it, outdated?

Living in the technology hub of America gives you adifferent perspective on all things digital.  Some of the most innovativecompanies from around the world call Silicon Valley home, so it’s safe toassume you’ll bump into well-known executives while...