Demystifying Social Media Management Tools

Demystifying Social Media Management Tools

If you’re looking for the perfect social media management (SMM) tool that will solve all of your social-woes, you might have better success finding Bigfoot. What I’m getting at is – it doesn’t really exist. Social media management tools are not...

Social Media mAD-ness

On the heels of a major Facebook announcement (cue shock of IPO announcement), an unexpected story began to emerge. A couple of days ago, rumors broke of General Motors cutting its $10 million budget for Facebook advertising. GM plans on finishing their current...

Geolocation: Is it valuable or just another social media fad?

After attending a recent SanFrancisco Social Media Club event, I realized that geolocation has aplace, and the technology is equally as exciting to consumers as it is tobusinesses.For instance, remember thinkingwhen you first started micro-blogging/using...

Redefining public relations through content creation

If there’s one lesson I learned during my trip to NewOrleans last week, it was this: do not wear pants to Louisiana in June. Saying itwas hot would be an understatement.But if there’s another lesson to be learned from my time inthe Big Easy, it’s...

Content farms: Candy Land for page view journalism

Welcome to the bottom of the barrel. Just last week, I wroteabout the growing influence of “page views” on the quality reporting and storytellingskills that have defined the journalism industry for decades.Yet, as alarming as that story was to me as a...