Why Chat Bots Are Inadequate for Social Media

Why Chat Bots Are Inadequate for Social Media

Chatbots are nothing new – surprisingly, the technology dates to the 1950s. Chatbots in social media, however, are currently all the rage. But there are considerations to be made before overhauling your customer service efforts on social media to be trendy or...

Leveraging Back-to-School Season for Your Clients

  What’s the best computer software for my 4th grader? How can I manage my kid’s schedules during my hectic workweek? What are the healthiest recipes I can make in 20 minutes? These are a few of the questions parents may ask themselves during the back-to-school...

Taking social marketing beyond the numbers game

If you had to choose between a campaign that generated high impressions or one that created deep engagement between the consumer and your client’s brand – which path would you follow?While many PR and marketing firms still play the numbers game, this...