Three Ways to Turn Stress into an Asset

Let’s face it, as public relations professionals we sometimes experience stress. However, in the words of Airfoil’s great Tracey Parry, it is important for us all to take a deep breath and remember, “ItsPR, not the ER.”According to recent...

Good metrics are meaningful metrics

As Airfoil’s research director, I’m the first to say that –simply put – measurement is great. We use data to strategically formulate,launch, adjust and accelerate each of our clients’ PR programs. It’s theheartbeat of the work we do...