How to ensure your brand is telling the right story

How to ensure your brand is telling the right story

2016 marked a shift from traditional marketing to brand storytelling. As we look towards the next three years, marketing professionals will need to master emerging trends and find unique ways to insert brands into these conversations – some of which may already...
Managing a brand in the era of fake news

Managing a brand in the era of fake news

  The rise in fake news is certainly not a new American phenomenon.    Abraham Lincoln was nearly undone by it and Benjamin Franklin used it to help further the case for independence from Britain. Propaganda has been as much a part of American history...
How to ensure your brand is telling the right story

Is your brand telling the right story?

2016 marked a shift from traditional marketing to brand storytelling. As we look towards the next three years, marketing professionals will need to master upcoming trends – some of which may already be on your radar (think VR) but others you don’t yet dare...