CES 2018: Insider tips for scoring media coverage

CES 2018: Insider tips for scoring media coverage

As one of the largest – and craziest – trade shows in the world, navigating CES takes serious planning and teamwork (not to mention a comfortable pair of walking shoes). For months, marketers work tirelessly developing communication plans to help their...
How to analyze your earned media

How to analyze your earned media

Even in our increasingly digital world, traditional media relations remain a pivotal piece of the marketing pie. Today’s savvy marketers look at earned media, such as articles or bylines, as part of a comprehensive strategy comprised of earned media, owned media...
Before you submit an award, read this

Before you submit an award, read this

I recently had the pleasure of serving as a judge for one of the communication industry’s leading awards programs. During the judging process, I began to realize the secrets that separate the award winners from those who submit awards only to have their...
How to break out of a storytelling rut

How to break out of a storytelling rut

Sitting around my family’s dining room table after a Sunday dinner, my dad would launch into stories about his life; from his days with the Canadian Navy to growing up with our family that immigrated from Croatia, my siblings and I clamored for more, begging him...