Research and measurement in public relations

This week, in Washington D.C., Obama signed the health carebill. I was there, too. Not to support or oppose said legislation, but toattend PRNewsPR Measurement Conference. Talk about a historic day. Though I wouldn’t saythis gathering was characterized by...

The Value of PR – What does it all mean?

With the New Year in full swing, now is the time to evaluate and establish new goals (or resolutions) to drive our professional and business strategies.  It all really comes down to measurement and assigning value to what’s important to yourself and the...