Predictions for Michigan in 2015

Predictions for Michigan in 2015

As the year comes to a close, I thought it would be a good opportunity to take a look at some of the businesses and industries with the potential to have a big impact on Michigan in the coming year: Construction of M-Rail – Although not expected to be operation...

Predicting the Top 10 Writing Revisions of 2012

Word usage and grammar are moving targets—apparently, that can’t be helped. Yes, we have books (and editors) who insist on punctuating this way or capitalizing that way. But then we have the AP Stylebook every year modifying its long-held stance on such...

A store is…wherever the customer says it is.

In our first in a series of posts detailing 2012 predictions, we introduced you to a broad (and bold) forecast that “social” would “go away” in the year ahead. Of course, we didn’t mean that social media would disappear, but that the use...

The End of Social?

Airfoil has a predilection for expressing a point of view about issues that matter most in our digital society. But our latest POV is certainly Airfoil’s boldest, with a prediction that “social” will go away in 2012.The agency clarifies that...

“Social” will go away in 2012. There. We said it.

Now, let us clarify. “Social” – as in social media and networking – isn’t going anywhere. In fact, businesses and consumers alike are only scratching the surface of the potential of social. But we do believe that it’s time to get...