WestJet Christmas Miracle? Not Quite.

  I know what I’m about to say will likely result in me being labelled The Grinch. And maybe my head wasn’t screwed on just right. But am I the only Who in Whoville who was left feeling just a bit deflated by WestJet’s wildly popular “Christmas Miracle” video?...

Five Fails for Fall

  Fall is the time to shed the leaves of innovation that have completed serving their purpose, the time to put the best possible face on a hollow harvest of jack-o-wrong-turns and the time to huddle into a ball of regret for ever introducing an idea, product or...

A Scavenger Hunt for the Roots of Today’s Culture

In the course of their careers, public relations pros build a long list of areas they need to study—how various industries operate, differences among markets, cultural traits globally, digital devices, media preferences and processes, not to mention grammar,...