The Sharing Economy

The Sharing Economy

Who knew an enormous pink mustache attached to the grill of a car would be the sign of economic upheaval? If you’ve noticed one in your area then you know Lyft has arrived.  Marketed as “your friend with a car,” Lyft, and other ridesharing or...

The Content Key

As I wrote about in my last post, the avenues open to brands needing to engage with audiences is evolving at an alarming pace. Nowadays, businesses simply won’t succeed without a smart content strategy to communicate with customers in the right place at the...

A “Dear Lisa” Letter from Netflix

Rarely do we receive a personal letter (okay, a personal email) from a CEO whom we’ve never met. Even more unusual is one that begins: “Dear Lisa, I messed up.”But that’s how the long note that came my way recently began. The letter was from...