The Technology Market Myth about Baby Boomers (Remember Them?)

The Technology Market Myth about Baby Boomers (Remember Them?)

Every generation sees the world through its own lens. Youngsters who grew up during the Great Depression and World War II, for instance, frequently became frugal adults who instructed their own children in the value of saving for a rainy day. Those children became...

Get Noticed in an Overstimulated World

  We are exposed to numerous amounts of advertisements, media, opinions and designs on a daily basis. Think back to when record players were introduced to our society in the late 1800’s. I can only imagine what the hype was to listen to any selection of music in...

Crises Go Digital

Traditionally, those of us who attempt to prepare companies for potential crises have focused on three primary categories: Natural disasters, including floods, snow and ice storms hurricanes, tornadoes and earthquakes Deliberate man-made violence, ranging from...

Top Trends from MWC 2014

  As PR professionals, it’s our job to stay on top of the news that may be relevant to our clients, not just so we are aware of what is popular, but so we also know which topics, trends, and buzz words we should use or avoid. With the amount of never-ending news...

Capitalizing on the World of Mobile in Sports

Do you remember a time when you attended a sporting event without a cell phone? I barely do and future generations will never know that feeling. The rise of smart phones has brought about many unexpected issues. Always being plugged in has changed our society in ways...