Reality Check: Mobile

Airfoil co-CEO Janet Tyler contributed to PRSA’s PRSAY blog this week, highlighting how mobile will impact the public relations industry in 2013. Her post discusses how trends in mobile such as NFC and mobile payments are changing the consumption and shopping habits...

A store is…wherever the customer says it is.

In our first in a series of posts detailing 2012 predictions, we introduced you to a broad (and bold) forecast that “social” would “go away” in the year ahead. Of course, we didn’t mean that social media would disappear, but that the use...

Why brands should embrace mobile

A short time ago I came across an article on Mashablethat provided an infographic on mobile applications. Browsing through the graphic data, I kept thinking about the first statistic that was mentioned: in 2010, 297 million smartphones were sold, while a total of 1.6...