Before you submit an award, read this

Before you submit an award, read this

I recently had the pleasure of serving as a judge for one of the communication industry’s leading awards programs. During the judging process, I began to realize the secrets that separate the award winners from those who submit awards only to have their...
The future is focused on flexibility

The future is focused on flexibility

With technological advances in the way we communicate come great advances in the way we work. Cubicle walls are falling and independent spirit is rising, but that doesn’t mean the 2020 Marketer will go it alone. Yes, the 9-5 work model will likely disappear as...
In 2017 marketers need micro focus on macro trends

In 2017 marketers need micro focus on macro trends

Trendspotting is key to effective marketing. If you want your efforts to land on open ears and eyes, they need to resonate and seem familiar. The 2020 Marketer will not only recognize trends within their focused vertical, but also loop in the larger trends that affect...