Get Off Of My Klout

One of the real challenges (and opportunities) resulting from the social media explosion of recent years has been finding a way to quantify arbitrary things like influence in this ever-evolving digital age. In many cases, a person’s supposed influence has...

Social media: The great equalizer or influencer yardstick?

When social media became the new shiny object for companies to reach consumers, people everywhere decreed the end of journalism as we know it. Social media became the great equalizer where citizen journalists had the power of the pen with a keyboard and online...