Tips in tackling the top 5 journalist personas

In my 15-plus years as both a journalist and a public relations professional, I’ve been on both sides of the media relations coin. During my years, I’ve dealt with many reporters, editors and journalists. Most reporter or editor styles fall into five main...

Six ways to write an engaging feature lead

Have mercy!  Or at the very least exert some common sense when you’re drafting feature articles, marketing materials and website content.  Nothing drives a reader to FarmVille faster than a piece of allegedly creative communication that leads off...

Outsourcing quality in journalism

A few months ago, I wrote about the alarming rise of page-view journalism and content farms such as Demand Media and Associated Content, noting the negative effect they could have on the journalism industry. As much as it pains me to say, apparently this trend...

Page View Journalism

Imagine a news media environmentwhere the number of “page views”a particular story generates suddenly becomes the measuring stick ofeffectiveness.  A world where reporters are forced to bypass smallbusiness or local interest subjects in an attempt to...