Marketing So Useful People Would Pay For It (#25DaysOfTech)

Guest post from Jay Baer2013 will be the death of “viral” as a marketing strategy. Despite the success of Old Spice, Honey Badger, Gangnam Style and other outliers, brands will recognize that swinging for the fences breeds strikeouts, and is wholly...

Back off my social media

New research shows Americans hate social media promotionsSocial media is hot and companies are all trying to find ways to leverage this captive audience, but according to new research from ExactTarget, social media promotion is doomed from the start because Americans...