5 tips for engaging influencers

5 tips for engaging influencers

YouTube stars, Instagram favorites and top bloggers are more than entertainment, they’re also voices your customers trust. Like a trusted friend, influencers provide third-party validation directly to your potential customers by showing them how your brand fits...
Airfoil Michigan Goes Mobile for “Remotober”

Airfoil Michigan Goes Mobile for “Remotober”

Last week, Airfoil Michigan said good-bye to its Southfield office, a place we’ve called home for a decade. As we finalize the space at our new office in Royal Oak, we’re announcing the entire staff of Airfoil Michigan will be working remotely until...

Social and digital engagement: Feel the beat.

Ever get the sense that you’re being talked “to” and not “with”? Most of us gravitate toward people and organizations that make it clear our opinions and ideas matter to them – it’s human nature. What businesses must remember...

AOL’s acquisition: display of innovation or content push?

The last couple of years have marked what will no doubt be remembered for one of the most interesting times in PR. We listened to all sorts of noise about the death of news. Newspapers were closing shop, yet hyper-local (and arguably, niche reporting) was hot. ...