Get Off Of My Klout

One of the real challenges (and opportunities) resulting from the social media explosion of recent years has been finding a way to quantify arbitrary things like influence in this ever-evolving digital age. In many cases, a person’s supposed influence has...

The influence of Twitter and your Twitter influence

Nothing reminds us more of the transparency and fast-moving nature of the Internet when we see well-known brands and their social media gaffes splashed across headlines. Remember the uproar Gap caused with its logo change? Loyal Gap followers digitally provided...